Offline Footwear Brand to US/EU E-Commerce Expansion
A heritage footwear manufacturer with strong offline retail presence wanted to enter direct-to-consumer online sales in the US and Europe. We delivered a full-stack e-commerce expansion: brand positioning, Shopify store build, marketplace launch, and a scalable marketing engine.
Key Results
- • $180k revenue in first 90 days
- • 4.2% conversion rate (above category benchmark)
- • US + EU orders reached 38% of total sales by month 4
- • 3.6x ROAS on launch campaigns
Overview
A heritage footwear manufacturer with strong offline retail presence wanted to enter direct-to-consumer online sales in the US and Europe. Laalain delivered a full-stack e-commerce expansion: brand positioning, Shopify store build, marketplace launch, and a scalable marketing engine.
The Challenge
The brand had never sold internationally online. The barriers included:
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No DTC infrastructure or logistics playbook.
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Unclear positioning for US/EU audiences.
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Product discovery and sizing challenges for online buyers.
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No marketplace presence (Amazon/eBay).
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Limited digital marketing experience.
Goals
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Launch a premium Shopify storefront for US/EU buyers.
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Establish international fulfillment + tax compliance.
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Create brand storytelling that translates globally.
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Build a performance marketing foundation.
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Expand into major marketplaces.
Our Approach
We started with validation research across US/EU category gaps and pricing benchmarks. Then:
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Refined brand positioning and online identity.
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Built a fast, mobile-first Shopify store with conversion-led UX.
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Set up multi-region checkout, currency, and tax rules.
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Launched marketplace listings optimized for US/EU search intent.
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Rolled out performance campaigns with iteration every 7–10 days.
The Solution
A complete brand-to-market expansion pipeline.
Key Features
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Shopify Storefront (2.0): Premium UI, fast load times, trust-first layouts.
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Size Confidence Toolkit: Fit guidance, region-based sizing conversion.
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Multi-Currency + Local Checkout: US/EU optimized flows.
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Marketplace Launch: Listings, A+ content, review velocity strategy.
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Marketing Engine: SEO clusters + Meta/Google Shopping + influencer workflow.
Tech Stack
Shopify 2.0/Plus, Klaviyo, GA4, Meta Ads, Google Shopping, Amazon Seller Central.
Results
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$180k revenue in first 90 days.
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4.2% conversion rate (above category benchmark).
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US + EU orders reached 38% of total sales by month 4.
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3.6x ROAS on launch campaigns.
What's Next
Scale into additional EU marketplaces and expand product lines based on regional demand signals.