Shopify Rebuild + AI Personalization for DTC Brand

Overview

A direct-to-consumer home & lifestyle brand had strong traffic but weak conversion and high cart abandonment. Laalain rebuilt their Shopify store and added AI personalization to turn browsing into buying.

The Challenge

Their store looked fine but didn't sell well:

Shoppers got lost in collections.
Relevance was one-size-fits-all.
Mobile speed hurt conversions.
Cart abandonment was high.
Email marketing was generic.

Goals

Improve product discovery and navigation.
Increase conversion and reduce abandonment.
Add personalized recommendations.
Build automated email segmentation.
Maintain premium brand feel.

Our Approach

We ran a CRO audit + user journey mapping. Then:

Rebuilt the theme with Shopify 2.0 performance best practices.
Simplified collections based on purchase behavior.
Added an AI-driven "style finder" quiz.
Implemented behavior-based emails and retargeting.

The Solution

A faster, smarter Shopify experience.

Key Features

Shopify 2.0 Rebuild: Mobile-first, lightning-fast pages.
Navigation Redesign: Intent-based collections and filters.
AI Recommendations: Personalized upsells and "you may like" blocks.
LLM Style Quiz: Converts preferences into tailored product bundles.
Smart Email Segments: Abandonment, browse intent, repeat buyers.

Tech Stack

Shopify 2.0, Hydrogen components, recommendation engine, Klaviyo, GA4, Meta CAPI.

Results

+64% conversion lift.
-31% cart abandonment.
+22% AOV increase via bundles.
Email revenue share grew from 14% → 29%.

What's Next

Add dynamic pricing tests and regional personalization for global scaling.

Key Results